Identifies you and your business. Gives you a personality online and wherever your brand is used. Strong branding differentiates you from others and makes sure you stand out from the ever-increasing crowd.
A business with a distinctive logo and attractive visuals will be remembered long after one that does not have the same visual presence. Branding provides credibility and indicates that you are an established business that is serious about the goods and services it provides.
Advertising with strong branding will increase recognition and ensure you are remembered. Customers will feel more connected to your business resulting in increased engagement and loyalty. Employees too will feel they belong and are part of a team, thereby improving productivity.
Key to a good website and covers a number of areas. Effective design will ensure that your website is easy to use, aesthetically pleasing, conforms with your branding, delivers the intended message and achieves the intended ‘call to action’.
The website must also achieve all of the above whether it is viewed on a desktop, tablet or mobile. Increasingly content is viewed on smaller devices, which suggests websites should focus on simplicity, even minimalism, as there is less screen space.
Good web design will maximise engagement with your target audience and effectively deliver the intended message.
With the branding and design, we can now build the website and share with the world. Here at BlueBoxCreations we use WordPress for all of our websites. Used by 43% of all websites worldwide (W3Techs, 2022) we believe it is a good flexible platform that can meet all your needs.
Your website can be for personal use, a gift for a friend, to support a club or charity, to publicise and promote your business or provide an online ecommerce solution. We can show you various options and layouts and then customise to fully meet your needs.
Having published a website, the journey does not end. You need to be found when people search for the information, products and/or services you offer. This is an iterative process in order to ensure you always rank as high as you can on Google and other search engines.
The website being mobile friendly with fast page load speeds is a must. However, the content must also be sufficient to grab the visitor’s attention and keep them on your site. This is why maintenance of the site is important in keeping everything up to date.
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We are here ready and available to provide everything you need to have a presence online.